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游客满意度评价是旅游研究的热点问题,惯常思维下往往被视为一个"经济问题",事实上游客满意度评价同样是一个"地理问题"。主题公园作为一种人工构筑的旅游吸引物,有效突破了传统旅游资源的开发模式,然而,当前游客满意度的研究尚未完全兼顾主题公园的特殊性。通过构建主题公园游客满意度指标体系,将游客满意度分为情感表达维度、旅游功能维度、场所环境维度、主题价值维度、负面评价维度,借助中华恐龙园的实证研究,探讨主题公园游客满意度的多维度影响因素。运用偏最小二乘法进行回归分析,得出"各个维度对中华恐龙园游客满意度的影响重要性由大到小依次为情感表达维度、负面评价维度、主题价值维度、旅游功能维度、场所环境维度"的结论。通过对主题公园游客满意度多维度的设计和思考,打破传统测量系统中更多的关注旅游功能维度的简约化测评局限,兼顾了游客情感层面和负面评价层面等相关指标的设计。同时,基于中华恐龙园游客满意度测评分析,探讨了中华恐龙园游客管理理念和模式的空间扩散意义。
Abstract：Tourist satisfaction is a hotspot issue in the tourism research,which is often regarded as a "economic problem".In fact,the evaluation of tourist satisfaction is also a "geographical problem".Theme park,as a kind of artificial construction of tourism attractions,breaks the traditional tourism resources development model effectively.However,the current research of tourist satisfaction has not fully taken the special nature of the theme park into account.Taking China Dinosaur Park as an example,the index system of the research is made up of five dimensions,including the emotional expression dimension,the tourist function dimension,the place environment dimension,the theme value dimension and the negative evaluation dimension.The relationship among the five dimensions and the dependent variable of tourist satisfaction are explored with the partial least-squares regression.The descending order of the five dimensions′relative importance is as follows:the emotional expression dimension,the negative evaluation dimension,the theme value dimension,the tourist function dimension and the place environment dimension.Through the design and cogitation of the theme park tourist satisfaction with multi-dimensions,this article breaks the evaluation dimension limitations,which put more emphasis on the tourist function dimension in the traditional index system,taking the emotional expression dimension and the negative evaluation dimension into account.What′s more,based on the analysis of the tourist satisfaction evaluation of China Dinosaur Park,the space diffusion significance of the tourist management idea and mode of China Dinosaur Park was also discussed.
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基本信息:
DOI：
中图分类号:F592.7
引用信息:
[1]周雪娇,钟士恩,徐文燕等.主题公园游客满意度的多维度影响因素研究——以中华恐龙园为例[J].地理与地理信息科学,2017,33(06):118-124.
基金信息:
校级研究生创新研究课题“主题公园游客满意度的多维度影响因素研究”;; 国家自然科学基金项目“主题公园旅游空间的生长及其空间外部性研究:以常州市环球恐龙城为例”(41201136);; 旅游业青年专家培养计划项目(TYEPT201423)